Flavour isn’t the problem. Understanding it is.
While you know your product, do you know the systems that shape the experience?
Welcome to The Sensory Advantage.
Where flavour makes sense.
The Systems Behind the Sensation
While the product is physical, the experience is not. Product experiences emerge from systems that represent the interaction between the product, the person, and the context.
That means some of the most important influences on a product’s flavour may never be identified in sensory and consumer testing because testing only measures a small segment of the system.
Hence a product can fly through all the tests, yet still nose-dive in the marketplace.
At The Sensory Advantage, we help teams understand how products are experienced as a full timeline of events, from expectation, through consumption, and into memory formation, recall, and reshaping.
We help visitor centre teams create more differentiated experiences, not through costly props and fanfare, rather through understanding the principles that create liking, positive memories, and repeat behaviour.
Scroll down to find out more…
“Kami demonstrated that true innovation often comes from asking unconventional questions and challenging long established assumptions.”
-
Training & Workshops
Through teaching the underlying principles of sensory perception and behaviour, we empower teams to make better decisions, reduce risk, and create more differentiated and meaningful guest experiences.
-
Product Performance
Bridge the gap between what is made and what is experienced, helping your teams align cross-functionally and make informed decisions around how people actually perceive products in the real world.
-
Speaking & Presenting
Make flavour clear and compelling for live audiences through unique, entertaining, and engaging presentations that address poignant questions that impact everyone in the food and drink industry.