Flavour isn’t the problem. Understanding it is.
While you know your product, do you know the system that's shaping the experience?
Welcome to The Sensory Advantage.
Where flavour makes sense.
The System Behind the Sensation
While the product is physical, the experience is not. Flavour emerges from a system that represents the interaction between the product, the person, and the context.
That means some of the most important influences on a product’s flavour may never be identified in sensory and consumer testing because testing only measures a small segment of the system.
Hence a product can fly through all the tests, yet still nose-dive in the marketplace.
At The Sensory Advantage, we help teams understand the noncnonscious and below detection threshold influences that sit between the physical product and the perceived experience.
We look at flavour as a system that begins with prediction, then shifts through consumption, and becomes rewritten each time the memory is relived. It’s the complete system that drives product acceptance and repeat behaviour, not the chemistry alone.
We empower teams and individuals through training & workshops, building internal capabilities, and sharing our insights through conference speaking.
Scroll down to find out more… ⬇️
“Kami demonstrated that true innovation often comes from asking unconventional questions and challenging long established assumptions.”
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Training & Workshops
Equip your team with the skills they need to understand flavour with more clarity and less confusion, and make better decisions that translate into stronger product and customer experiences.
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Product Performance
Bridge the gap between what is made and what is experienced, helping your teams align cross-functionally and make informed decisions around how people actually perceive products in the real world.
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Speaking & Presenting
Make flavour clear and compelling for live audiences through unique, entertaining, and engaging presentations that address poignant questions that impact everyone in the food and drink industry.