Our Services

The Sensory Advantage provides specialist sensory perception training and education for teams in the food and drink industries. Whether it’s for visitor centre hosts, ambassadors, distillers, winemakers, brewers, flavourists, or educators - the same principles of flavour perception are applicable to all. The only thing that changes are the stimuli.

Whereas other training providers focus on practical sensory analysis, sensory proficiency, and the creation of congeners, we bridge the knowledge gap by teaching the psychology, cognitive neuroscience, and psychophysics behind flavour.

• In-Person Flavour Perception Training
  Our hands-on training sessions are designed to immerse teams in an engaging, interactive experience. We bring our unique workshops directly to you at your team’s premises or a location of your choice, creating an inclusive learning environment for teams of any size.

• Remote Flavour Perception Workshops
  For teams where an in-person workshop is not economically viable we are able to offer the same content via video link. These workshops are ideal solutions for teams situated outside of the UK and for multi-regional teams.

• Flavour Insights Presentations
  For conferences and events where workshops may not fit, we offer targeted presentations that convey the power of sensory science, providing audiences with practical, intriguing insights relevant to your industry and objectives.

• Customer Events and Brand Activations
  With 30 years of expertise in drinks hospitality and event management, we host impactful consumer tastings and activations that enhance brand perception and build lasting customer loyalty.

• Consultancy

  Want to enhance your own team, brand, or business? Leverage our decades worth of knowledge to embrace 21st Century flavour insights.

Learn more about our workshops here and get in touch to see how we can take your team’s knowledge to the next level.