Flavour Perception Courses for Flavourists

The Sensory Advantage workshops are designed to elevate the skills and confidence of flavourists and flavour science teams by going beyond chemistry to explore the remarkable science of human perception.

Chemistry explains what compounds are present, but perception explains how they are experienced. Our workshops therefore fill a crucial gap in understanding, enabling teams to understand the dynamics of how molecules become perception.

In a world where experiential flavour interactions are becoming increasingly important, understanding the why behind the ‘wow’ is the advantage that makes products stand out.

Why Attend?

Refine Sensory Acuity

Learn to acknowledge the complex nature of how we interpret sensory nuances, helping you create more balanced, impactful, and innovative flavour profiles.

Understand the Mind Behind the Taste

While most training focuses on the chemistry of flavour, very few explore the psychology, neurology, and psychophysics of perception - how our brains interpret taste, aroma, and mouthfeel. Understanding these principles gives you a deeper insight into why flavours are experienced the way they are.

Standardise Sensory Assessment

Develop a shared language and structured approach for evaluating flavours, ensuring consistency and reliability across your team’s sensory testing.

Enhance Product Development

Translate sensory insights into actionable product improvements faster and more effectively, giving your team a competitive edge in innovation and quality.

Stay Ahead in Flavour Science

Our understanding of flavour perception is constantly advancing, and new insights are helping to shape a more immersive, meaningful, and authentic landscape for products and brands.